Free ebook · Pharmacies
Why Mercado Livre bought a neighborhood pharmacy
What Latin America's largest marketplace reveals about the future of medicine delivery, and where the advantage your pharmacy already has lives.
- Why Mercado Livre had to buy a neighborhood pharmacy to sell medicine.
- Why medicine isn't ordinary e-commerce: the game is proximity and last mile.
- How Anvisa's rule works in favor of the local pharmacy.
- The risk of becoming a marketplace fulfillment point and losing the customer and the data.
- The three questions that measure your delivery today: cost, time and lost orders.
- How to turn proximity into your own, measurable delivery operation.
Who Catraca Fleet is
Catraca Fleet is the in-house delivery operation for pharmacies: organized intake, smart dispatch, tracking, proof of delivery and reports, in a single dashboard. And it's not slide theory. We've already put our own riders on the road in the interior of Minas Gerais, in cities like Taiobeiras and Salinas.
Proximity
The advantage the neighborhood pharmacy already has, and the giant had to buy.
Control
Your own delivery, without depending on a marketplace or an improvised rider.
Measurement
Cost per delivery, door-to-door time and lost orders, at hand.
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